Content & Strategy

Where ideas turn into clarity, story, systems, and impact.

From scripts to systems — and everything in between.

I think in stories, systems, and patterns. Every piece of content — whether it's a summit recap, a testimonial, an ad script, or a social clip — has a job to do. My process blends creativity and structure to make work that feels intentional, human, and actually moves the needle.

Content Campaigns

From concept to execution — how I build content that performs

Top of Funnel

Top of Funnel Creative

I create top-of-funnel content that earns attention before anything else does. From punchy carousels to webinar visuals, event banners, reels, hooks, and educational micro-content, I design TOF assets that spark curiosity and warm people up long before they hit the funnel.

Social Carousels Educational Reels Hooks

Event Content

Company Summit

I scripted, directed, edited, and planned content for a large annual summit — including promo videos, session clips, highlight reels, and onsite storytelling.

Scripting Directing Editing Planning

Live Events

Tradeshow Content

From daily reels to on-the-floor interviews to recap videos, I produced, scripted, and edited high-energy tradeshow content that captured attention and built trust.

Production Interviews Reels Editing

Customer Stories

Testimonial Production

I developed the story arc, scripted interview questions, recorded, and edited testimonial videos — turning customer insights into compelling, human proof.

Story Arc Scripting Recording Editing

Paid & Organic

Ads & Promotional Content

I scripted and edited short-form ads and promotional videos designed for paid and organic channels, focusing on strong hooks, clean pacing, and clear story.

Scripting Editing Pacing Hooks

Personal Brand & Experiments

Personal Content Creation & Experiments

I experiment publicly through @monatalksai — sharing AI tools, editing workflows, creative experiments, and learning journeys. This is where I test ideas, push boundaries, and create content that makes marketing faster, better, and more fun.