Marketing Strategist × Systems Thinker

I build things people actually want to click.

Where strategy meets storytelling—building marketing systems that feel human, campaigns that spark curiosity, and automations that actually work.

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50+

Campaigns launched

8

Years in the game

∞

Ideas brewing

24/7

Systems running

My Brain, in a Snapshot

A collection of systems, ideas, experiments, and creative obsessions I work on

Marketing Operations

Building the invisible machinery—CRM flows, attribution models, and the systems that make campaigns scalable.

Explore frameworks

Content & Creation

Writing that people want to read. Campaigns that feel human. Stories that stick.

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AI Workflows

Building with ChatGPT, Zapier, n8n—automating the tedious stuff so there's more room for creativity.

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Storytelling

Why narrative matters in marketing. How to make B2B not boring. Building brands people care about.

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Events & Community

From trade shows to brand activations—bringing ideas to life in real spaces with real humans.

Past events

Experiments

A playground for weird ideas—funnel prototypes, AI prompts, micro-tools, and things I'm testing.

Browse the lab
Signature Framework

The Full-Funnel Growth System

A proven methodology I use with every brand to create predictable, scalable growth across the entire customer journey

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Results-Driven Approach

Every framework backed by data and proven across 50+ campaigns

1

Audit & Discovery

Deep dive into your current funnel, tech stack, data infrastructure, and content ecosystem to identify gaps and opportunities.

2

Strategy Blueprint

Build a custom roadmap with clear KPIs, attribution models, content themes, and automation workflows tailored to your growth goals.

3

Execute & Optimize

Launch campaigns, implement automations, and continuously test and iterate based on real-time data and performance metrics.

4

Scale & Systemize

Document processes, train teams, and build repeatable systems that drive consistent results without constant oversight.

See Framework in Action

Recent Work

A selection of projects, campaigns, and creative experiments

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Featured • AI Automation

Building an AI-Powered Lead Nurture Engine

A custom ChatGPT workflow that increased qualified lead conversion by 180% and saved 15 hours per week.

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Content Strategy

Content Engine That Drives 50K Monthly Visitors

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Marketing Ops

Rebuilding a HubSpot Lifecycle System

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Experiment

AI Workflow Automation Prototype

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Campaign

Multi-Channel Content Campaign

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Latest Insights

From the Blog

Frameworks, playbooks, and tactical insights on marketing ops, content, and AI

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AI & Automation 5 min read

Building AI Workflows That Actually Work

A practical guide to implementing ChatGPT and automation tools without the hype.

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Marketing Ops 8 min read

The Attribution Model Every SaaS Needs

How to build multi-touch attribution that actually influences decisions.

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Content Strategy 6 min read

Content Engines vs. Content Calendars

Why systematic content creation beats one-off campaigns every time.

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Let's Build Something You're Proud Of

Whether you need to fix broken funnels, launch a content engine, or scale with AI—I've got you covered. Let's talk strategy.

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